FASHION

 

The top design houses in the world: Armani, Tahari, Michael Kors, Carolina Herrera, Ermengegildo Zegna

 

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HEALTH PLANNER GIVEN TO ALL MEMBERS

THAT SIGN UP THROUGH A PHYSICIAN

MEAL PLANNER FOR OFF-LINE MEMBERS

400 ORIGINAL RECIPES EACH WITH NUTRITIONAL VALUES CALCULATED

SIGN-UP KIT

merckEngage

Health Partnership Program

 

A multi channel health support program based on behavioral science using health literacy standards and custom solutions.

 

From naming the program, logo design and brand development, program development, overseeing creation of all content including nutritional, activity, medical content, telephone scripts and procedures for phone support and user experience design.

 

On-line for Healthcare Consumers and Physicians.

Off-line - all content available

on-line is also available in print. Support is also available by phone.

 

Supporting medication adherence

 

10+ Health Conditions

 

100+ Articles, Tips and Videos

 

150+ Activity Choices and a plan that calculates calories burned based on age weight and duration of activity

 

400+ Original Recipes with nutritional values calculated for each and a meal planner that calculates daily calorie intake then combines that information with the activity planner to determine net calories gained or lost for each day, week, or month.

 

1000+ Page Web site free to the public with different levels of content for casual browsers, people who sign up on line and people who receive a MerckEngage sign-up kit from a Physician along with a Merck prescription.

 

1000+ Pages Off-line

 

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CAREGIVER'S  PLANNER

DTC ADVERTISING

 

CLARITIN: The success of the first DTC campaign, "Claritin Blue Skies" led to the creation of a multi-billion dollar category of advertising.

 

Overseeing all aspects of the creative for Claritin - from creating the Brands "Blue Sky" identity,  strategic direction, working with DDMAC, developing all creative; TV, Print, Radio, Online, PRM - right down to designing and getting FAA certification for the Claritin hot air balloon.

 

AVANDIA: Diabetes has reached epidemic proportions. Reaching out to people with diabetes and speaking to them as real people not a disease was the key to the success of the "I Am Stronger than Diabetes" campaign.

 

 

 

 

 

LEVITRA: Impotence became ED and ED became big business. While Viagra was all about a problem old men had a new brand came to market and changed the dialogue. Levitra was about great sex. The Levitra Stay in the Game ad was the first and only DTC ad ever to reach number one on "Ad Age's" most liked/most recalled ads of the week for all categories of advertising.

 

NUVARING: A brand with a distinct advantage versus it's competitor - once-a-month birth control.

 

 

 

 

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GREY POUPON: In 1982 with inflation running rampant, unemployment near depression levels and mortgage rates over 22% -  nighttime soaps like Dallas, Dynasty and Falcon Crest created a fantasy world of wealth that offered an escape from challenging times. At $2.19 per jar Grey Poupon offered regular folks a chance to have a piece of the good life.

The "One Life's Finer Pleasures" campaign is recognized as one of the best in all of advertising history.

 

 

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BRAUN POSTER SERIES

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HOME FASHIONS

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HEALTH & BEAUTY

 

RETIN A MICRO: Johnson & Johnson owned the Retin-A Micro brand and was marketing it through their Ortho Derm Division. Ortho Derm wanted world class advertising that teens could call their own. And so the "Your Face" campaign was created. Shortly thereafter, J & J moved the brand to their Nuetrogena Division. In order to fit within the Neutrogena brand new creative needed to be done, but they still wanted it to be a teen brand. Just 10 months later J & J created the Ortho Neutrogena division and wanted new creative that matched their new brand, a cross between traditional pharma and high fashion cosmetics.

 

BREATHRx: Developed by celebrity dentist Bill Dorfman BreathRx is a brand for the "breath obsessed"

 

APTHASOL; No one thinks to ask their dentist for help when it comes to canker sores. But for many, canker sores, can be a reoccurring nightmare- even for a beauty queen.

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PR Brands

 

Big brands, ads, on-line, off-line, social media, info-graphics even car wraps.

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© 2014 Brian Mercer